Categories with highest online purchase intention on El Buen Fin in Mexico 2022

Published by
Stephanie Chevalier,
Aug 29, 2023
According to a survey conducted ahead of El Buen Fin 2022, nearly six in ten digital shoppers said they planned to purchase electronics over the internet. In addition, 40 percent reported intending to buy home appliances online, while 38 percent were considering shopping for fashion items.

Product categories with highest online purchase intention on El Buen Fin in Mexico in 2022

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Source

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Release date

October 2022

Region

Mexico

Survey time period

August 2022

Number of respondents

670 digital buyers

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

El Buen Fin refers to an annual shopping event in Mexico that takes place in November prior to the Mexican Revolution holiday. In 2022, the event was scheduled from November 18 to 21.

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