Factors that would encourage U.S. consumers to purchase more online 2018

This statistic presents the factors that would encourage consumers in the United States to purchase more online. According to the 2018 findings, 80 percent of respondents reported that the leading factor that would encourage them to shop more online was the increased availability of free and fast shipping. Additionally, 57 percent of respondents stated that easy and free return policies would encourage them shop more online versus in brick and mortar stores.

Factors that would encourage consumers in the United States to purchase more online in 2018

Share of respondents
Free and fast shipping (e.g. next-day shipping)80%
Easy and free return policy (e.g. long return window)57%
Quality customer service (e.g. 24/7 availability, fast response time)42%
Brand reputation (e.g. trustworthy, established)39%
Ability to customize the product35%
Risk-free trial period with product (e.g. no payment until decide to purchase)33%
Ability to buy online and pick up in person30%
Product reviews25%
Access to product experts13%
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Source

Release date

November 2018

Region

United States

Survey time period

November 2018

Number of respondents

3,672 respondents

Special properties

based on respondents who indicated that they buy at least one product category primarily in a physical store

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Statistics on "Online shopping behavior in the United States"

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