Setting of objectives and KPIs for campaigns by marketers in Belgium 2017
The statistic displays the results of a survey regarding the setting of objectives and KPIs for campaigns by marketers in Belgium in 2017. The survey results show that as of 2017, close to 70 percent of communications experts surveyed considered themselves as setting clearly measurable KPIs for their brand's campaigns, whereas the share of respondents who did not think that they set clearly measurable brand campaign objectives and KPIs was just ten percent.