Global number of active subscribers of HelloFresh and Blue Apron 2016-2023

Number of active customers of HelloFresh and Blue Apron from 2016 to 2023

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Release date

October 2023

Region

Worldwide

Survey time period

2016 to 2023

Supplementary notes

*HelloFresh customer base as of Q3 2023, and Blue Apron customer base as of Q2 2023, according to the latest publicly available data.
Blue Apron figures were retrieved from their Q2 2023 report released on August 9, 2023.

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Market overview

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Consumer preference

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Key players: HelloFresh

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Key players: Blue Apron

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COVID-19 impact

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