According to a study held in June 2020, just 14 percent of adults said that they strongly preferred seeing a movie for the first time in a theater, and 36 percent said that they would much rather stream the film at home than visit a cinema. Preferences for watching a new release in a cinema instead of via a streaming service in the United States changed significantly between 2018 and 2020, signaling a shift in consumer behavior and potentially a risk for movie theaters in the country. Also important to note is the effect of the coronavirus on consumer confidence. There was a drop in the share of movie fans willing to visit cinemas between March and June 2020, likely the result of consumers fearing the risk of infection and feeling more comfortable viewing movies in the safety of their own home.
Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States from November 2018 to June 2020
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic Most-viewed films in theaters in Sweden 2021
- Premium Statistic Key figures for the 3D cinema market in Germany 2020-2022
- Premium Statistic Audience reach of Dutch films at cinemas in the Netherlands 2014-2020, by age group
- Premium Statistic Leading 20 arthouse films in Germany 2020, by number of visitors
- Premium Statistic Market share of film distributors in Sweden 2020
- Premium Statistic Cinema film trailer judgement in Poland 2018, by cinema type
- Basic Statistic Ranking of the most successful films at cinemas in Sweden Dec 2016, by admissions
- Premium Statistic Average cinema ticket price in Germany 2005-2019
- Premium Statistic Number of people per cinema seat in Germany 2002-2023
- Premium Statistic Cinema goers watching German films in Germany 1994-2023
About the region
10
- Premium Statistic Intentions of watching Avengers: Endgame in the U.S. 2019
- Basic Statistic Global monthly traffic volume for leading SVoD platforms 2021-2022
- Premium Statistic Frequency of going to the movies in the U.S. 2022, by ethnicity
- Premium Statistic Frequency of going to the movies in the U.S. 2022, by household income
- Basic Statistic Frequency of going to the movies in the U.S. 2022
- Premium Statistic Uptick in streaming services consumption due to the coronavirus U.S. 2020
- Premium Statistic SVoD spending increase due to the coronavirus U.S. 2020, by generation
- Premium Statistic Subscribing to SVoD services due to the coronavirus U.S. 2020, by generation
- Premium Statistic Watching online TV and movies more due to the coronavirus U.S. 2020, by generation
- Premium Statistic Watching online TV and movies more due to the coronavirus U.S. 2020, by ethnicity
Selected statistics
1
Other regions
10
- Premium Statistic Leading cinema chains in Norway 2022, by attendance
- Basic Statistic Age distribution of cinema audience in Russia 2019
- Premium Statistic African Millennials video entertainment consumption 2017, by type
- Premium Statistic Most annoying habits at a movie theater in the U.S. 2018
- Premium Statistic Visiting the cinema in MENA countries 2018
- Premium Statistic Share of box office revenue in China 2013-2023, by region of movie origin
- Premium Statistic Box office revenue in Italy 2023, by weekday
- Premium Statistic Cinema revenue in Germany H1 2004-H1 2023
- Premium Statistic Number of movie tickets sold in selected countries in Europe 2019-2022
- Premium Statistic Number of movie tickets sold in Denmark 2007-2022
Related statistics
10
- Premium Statistic Market share of cinema chains in Norway 2022, based on attendance
- Premium Statistic Domestic films' share in cinema attendance in selected countries in Europe 2019-2022
- Premium Statistic Number of movie tickets sold in Denmark 2009-2022
- Basic Statistic Leading movies in Denmark 2022, by number of tickets sold
- Premium Statistic Revenue of the movie industry in the Netherlands 2010-2022
- Premium Statistic Tickets to domestic movies as a share of total cinema attendance in Norway 2011-2021
- Premium Statistic Audience reach of cinema and movie theaters in the Netherlands 2014-2020, by income
- Premium Statistic Frequency of cinema visits in the Netherlands in 2020, by household type
- Premium Statistic Share of cinema & movie theater visitors in the Netherlands 2020, by age group
- Premium Statistic Frequency of cinema visits in the Netherlands 2015-2020, by household income
Further related statistics
1
Further Content: You might find this interesting as well
Morning Consult. (June 23, 2020). Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States from November 2018 to June 2020 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/947757/theaters-streaming-watching-movies/
Morning Consult. "Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States from November 2018 to June 2020." Chart. June 23, 2020. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/947757/theaters-streaming-watching-movies/
Morning Consult. (2020). Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States from November 2018 to June 2020. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/947757/theaters-streaming-watching-movies/
Morning Consult. "Preference for Watching a Movie for The First Time at a Theater Instead of via a Streaming Service in The United States from November 2018 to June 2020." Statista, Statista Inc., 23 Jun 2020, https://www.statista.com/statistics/947757/theaters-streaming-watching-movies/
Morning Consult, Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States from November 2018 to June 2020 Statista, https://www.statista.com/statistics/947757/theaters-streaming-watching-movies/ (last visited March 28, 2024)
Preference for watching a movie for the first time at a theater instead of via a streaming service in the United States from November 2018 to June 2020 [Graph], Morning Consult, June 23, 2020. [Online]. Available: https://www.statista.com/statistics/947757/theaters-streaming-watching-movies/