Netherlands: consumer opinion on cross-border e-commerce 2016-2018

This statistics shows the results of a survey in which internet users in the Netherlands were asked list their opinion on having to do an online purchase either domestic or abroad. The source mentions that Dutch consumers increasingly have started to use cross-border (foreign) apps when it comes to e-commerce purchases, such as AliExpress or Wish.

Language barriers and the local presence of Amazon seem to be important drivers for online shopping in Europe. Online shoppers from Ireland, Austria and Belgium, for example, seem more likely to buy products from a foreign e-commerce retailer. Chances are less in Poland and the Netherlands, however, as both countries have a strongly developed domestic e-commerce market.

When doing a reasonably big purchase on the Internet, does it matter for you in which country the company from which you are buying is located?

Characteristic	2016	2018
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Release date

November 2018

More information

Region

Netherlands

Survey time period

June, 2018

Number of respondents

3,647*

Special properties

internet users

Method of interview

Questionnaire

Supplementary notes

The source does not clearly specify the age of the respondents.

This question was phrased by the source as follows: "Wanneer u een redelijk grote aankoop doet op internet, maakt het u dan uit waar het bedrijf waar u koopt gevestigd is?" (in English: When doing a reasonably big purchase on the Internet, does it matter for you in which country the company from which you are buying is located?)

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