Netflix subscribers who would keep Netflix with ads in the U.S. 2018

This statistic presents data on the share of Netflix subscribers who would keep Netflix if the service included ads in the United States in 2018. The findings reveal that the majority of Netflix subscribers would keep their subscription if the service included ads, with 41 percent saying that they would do so even if the subscription fees remained the same. However, 50 percent said they would keep their subscription if the rate was lowered by three dollars per month.

Share of Netflix subscribers who would keep Netflix if the service included ads in the United States in 2018

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Sources

Release date

September 2018

Region

United States

Survey time period

2018

Number of respondents

1,612 respondents

Age group

16 to 74 years

Method of interview

Online survey

Supplementary notes

The source did not provide an exact date of survey.

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