Most popular online shopping categories among digital consumers 2018

This statistic depicts the most popular online shopping categories among digital consumers in Italy in 2018. According to data, 61 percent of Italian consumers stated that they booked at least one trip online in 2018. Clothing, books and music were the second most popular categories, with 56 percent of respondents declaring that they bought at least one of these items online during the course of the year considered. By contrast, only seven percent of online buyers affirmed that they made fresh food purchases online.

Most popular online shopping categories among digital consumers in Italy in 2018

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Source

Release date

November 2018

Region

Italy

Number of respondents

30,000 respondents

Special properties

36 countries

Supplementary notes

The source does not specify the methodology.

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Statistics on "Online shopping in Italy "

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