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Types of stores purchased from in the last three months in the United States as of August 2018, by generation*
Stores U.S. consumers have purchased from in the past three months by generation 2018
This statistic displays which types of stores consumers have purchased from in the last three months in the United States, as of August 2018 broken down by generation of the consumer. Some 86.4 percent of Millennial 1 survey respondents stated that they had purchased items from a superstore in the past three months.
Types of stores purchased from in the last three months in the United States as of August 2018, by generation*
Millennial 1Millenial 2Generation XBaby BoomerSilent
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Source

Release date

December 2018

Region

United States

Survey time period

August 16 to 31, 2018

Number of respondents

1,200 respondents

Age group

18 years and older

Supplementary notes

* The generation breakdowns are as follows:
Millennial 1: 18-27 years
Millennial 2: 28-36 years
Generation X: 37-52 years
Baby Boomer: 53-71 years
Silent Generations: 72 years or older

Stores U.S. consumers have purchased from in the past three months by generation 2018
This statistic displays which types of stores consumers have purchased from in the last three months in the United States, as of August 2018 broken down by generation of the consumer. Some 86.4 percent of Millennial 1 survey respondents stated that they had purchased items from a superstore in the past three months.
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