Apple search ads TTR worldwide in 2018, by category

The statistic presents the search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, ranked by app category. It was found that ads that ran on stickers search results had a TTR of 11 percent, which means that 110 out of 1,000 people clicked on those ads.

Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category

Tap through rate
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2018

Region

Worldwide

Survey time period

March 2018

Supplementary notes

Data measured via SearchAdsHQ platform only; broader industry metrics may vary.
Based on 390 million App Store ads impressions in 7 storefronts: Australia, Canada, Mexico, New Zealand, Switzerland, UK and United States.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Online advertising metrics"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.