Most used online shopping inspiration sources in Poland 2018

This statistic shows the most frequently used online sources for shopping inspiration in Poland in 2018. According to the data, the most frequent shopping inspiration for 58 percent customers was social media.

Most frequently used online sources of shopping inspiration in Poland in 2018

Share of respondents
Social media58%
Price comparison sites43%
Retail store websites40%
Multi-brand websites29%
E-mail messages from producers or retailers17%
Blogs15%
Newspapers and online magazines9%
Mobile apps7%
None of the above7%
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Source

Release date

June 2018

Region

Poland

Survey time period

2018*

Number of respondents

350 respondents

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on "E-commerce in Poland"

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