Leading categories of products in haul influencer videos on YouTube 2018

Published by
Valentina Dencheva,
Oct 30, 2023
The statistic presents the leading categories of products presented in haul videos on YouTube by influencers worldwide as of October 2018. A haul video is that in which a person talks about a number of products they bought during a one time shopping spree called a haul. According to the study findings, the majority of influencer haul videos on YouTube were about clothing purchases, at 59 percent.

Leading categories of products presented in haul videos on YouTube by influencers worldwide as of October 2018

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Release date

December 2018

Region

Worldwide

Survey time period

October 2018

Special properties

based on an analysis of 3,000 haul and unbox videos

Citation formats
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