Italy: information sources on sustainable clothing 2018

This graph shows the results of a survey asking which sources consumers considered reliable when searching for information on the sustainability of a clothing brand, in Italy in 2018. According to data, 46 percent of respondents trusted third party certifications, while 33 percent of consumers believed in information provided by non-governmental organizations. Fashion magazines were the least trustworthy sources, chosen by only 12 percent of interviewees.

Which sources of information, if any, would you trust if you wanted to find out how sustainable a clothing brand is?

Share of respondents
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Source

Release date

November 2018

Region

Italy

Survey time period

October 19-26, 2018

Number of respondents

1,076 respondents

Age group

16-75 years

Method of interview

Online omnibus survey

Supplementary notes

The results have been weighted to represent the entire population.

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