Italy: most seen ads during video streaming 2018
This chart depicts the share of users watching ads during video streaming in Italy in 2018, by type of ads. According to survey results, the video advertisement shown before, during or after the streamed video content has reached the largest part of users (38 percent), while 34.5 percent of users stated to have seen the 'sponsored by' messages at the top or bottom of the window where the video was played.