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Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
Factors influencing the choice of e-mail marketing providers worldwide in 2018
The statistic shows the leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018. The study results reveal that marketers mostly focused on functionality and features of ESPs when making their choice, but they also paid attention to the platform's integration abilities.
Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
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Sources

Release date

November 2018

Region

Worldwide

Survey time period

November 2018

Supplementary notes

The source did not provide information on the sample number or the exact survey date; the date used is the publication date.
Question: What were the main reasons for selecting your current email marketing platform?

Factors influencing the choice of e-mail marketing providers worldwide in 2018
The statistic shows the leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018. The study results reveal that marketers mostly focused on functionality and features of ESPs when making their choice, but they also paid attention to the platform's integration abilities.
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