Online retail users in Poland 2017-2029

Number of e-commerce users in Poland from 2017 to 2029

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Source

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Release date

March 2024

Region

Poland

Survey time period

2017 to 2029

Supplementary notes

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Number of users shows the number of active paying customers (or accounts) of the selected market (market, segment, region) in millions for each year.

Information on the methodology can be found under the link.

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