Luxury shopping information channels among Chinese luxury shoppers online 2018

This statistic presents the leading information sources about fashion and luxury trends among luxury shoppers online in China as of June 2018. During the survey period, around 40 percent of Chinese respondents who were buying luxury goods online said they learned about latest fashion, luxury trends on brands' official sites and social media accounts.

Leading information sources about fashion and luxury trends among luxury shoppers online in China as of June 2018

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Source

Release date

October 2018

Region

China

Survey time period

June 2018

Number of respondents

2,190 online luxury shoppers

Special properties

Chinese luxury shoppers across genders, generations, income levels, city tiers and regions

Method of interview

Online survey

Supplementary notes

Survey question:
How do you usually learn about latest fashion, luxury trends and luxury brand knowledge?

The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.

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