Digital grocery shopping behaviors among Baby Boomers U.S. 2018 | Statista

This statistic depicts the results of a 2018 survey in which Baby Boomer consumers in the United States who owned a smartphone were asked about their in-store digital grocery shopping behaviors. In that year, 41 percent of Baby Boomers used digital coupons on their smartphone when grocery shopping.

Top in-store digital grocery shopping behaviors among Baby Boomer consumers in the United States in 2018

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Release date

June 2018

More information

Region

United States

Survey time period

February 4-16, 2018

Number of respondents

268 respondents

Age group

58-72 years

Special properties

Smartphone users

Method of interview

Online survey

Citation formats

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