Design in businesses: benefits for Level 1 companies worldwide 2018

Impact of using design approaches in Level 1 organizations worldwide in 2018*

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Source

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Release date

January 2019

Region

Worldwide

Survey time period

September 19 to October 4, 2018

Number of respondents

2,229 respondents

Special properties

large enterprises, small businesses, agencies and government and non-profit organizations

Supplementary notes

* Level 1 companies are 41 percent of overall respondents who had the lowest level of design adoption on a scale of one to five. The source labels these companies as 'Producers', with a design philosophy that design is what happens on screens. Level 1 companies are focused only on the most visible aspects of design — the pixels on the screen. At this level, organizations make early attempts to create efficiency and consistent story through visual identity guidelines but neglect processes, collaboration, and advanced tools.
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Original question: “Our design team has had proven impact on: ”

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