Design in businesses: benefits for Level 5 companies worldwide 2018

Impact of using design approaches in Level 5 organizations worldwide in 2018*

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Release date

January 2019

Region

Worldwide

Survey time period

September 19 to October 4, 2018

Number of respondents

2,229 respondents

Special properties

large enterprises, small businesses, agencies and government and non-profit organizations

Supplementary notes

* Level 5 companies are the five percent of overall respondents who had the highest level of design adoption on a scale of one to five. The source labels these companies as 'Visionaries', with a design philosophy that design is business strategy. Level 5 companies are robust in all dimensions of maturity, but what really separates them from others is design’s involvement in strategy. Design brings a unique lens to strategy through exploratory user research techniques, trends and foresight research that assess product market fit, and the delivery of unified cross-platform strategies.
Multiple answers were possible.
Original question: “Our design team has had proven impact on: ”

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