Emerging research skills by organizations worldwide 2018

This statistic displays the most in-demand skills in the market research industry worldwide in 2018. During the survey, 34 percent of respondents mentioned data analytics and data science as the most in-demand skill in their organization.

Most in-demand skills in market research worldwide in 2018

Share of respondents
Data analytics and data science34%
Storytelling and visualization21%
Sales and business knowledge19%
Other skills15%
Critical thinking, strategy and innovation10%
Software developer/ coding9%
Professional workplace skills6%
Research skills4%
Non-research marketing skills4%
AI/ machine learning3%
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Release date




Survey time period

November and December 2018

Number of respondents

1,260 respondents

Special properties

professionals at suppliers and clients in the market research industry

Supplementary notes

Original question: "If you could add one individual with a needed skill in your organization, what skill would it be?".

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Statistics on "Market research"

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