Emerging research skills by organizations worldwide 2018

This statistic displays the most in-demand skills in the market research industry worldwide in 2018. During the survey, 34 percent of respondents mentioned data analytics and data science as the most in-demand skill in their organization.

Most in-demand skills in market research worldwide in 2018

Share of respondents
Data analytics and data science34%
Storytelling and visualization21%
Sales and business knowledge19%
Other skills15%
Critical thinking, strategy and innovation10%
Software developer/ coding9%
Professional workplace skills6%
Research skills4%
Non-research marketing skills4%
AI/ machine learning3%
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Source

Release date

2019

Region

Worldwide

Survey time period

November and December 2018

Number of respondents

1,260 respondents

Special properties

professionals at suppliers and clients in the market research industry

Supplementary notes

Original question: "If you could add one individual with a needed skill in your organization, what skill would it be?".

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Statistics on "Market research"

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