Use of big data analytics in market research worldwide 2014-2021

Share of organizations using big data analytics in market research worldwide from 2014 to 2021

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2022

Region

Worldwide

Survey time period

2014 to 2021

Number of respondents

785 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

2021 sample size: 1,323 respondents
2019 sample size: 1,088 respondents
2018 sample size: 1,260 respondents
2017 sample size: 1,533 respondents
2016 sample size: 1,637 respondents
2015 sample size: 1,585 respondents
2014 sample size: 2,030 respondents

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Market research "

Other statistics that may interest you Market research

Industry overview

8

Global leaders

8

Research methods

6

Further related statistics

20

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.