Use of IoT in market research worldwide 2014-2018

This statistic depicts the share of organizations using Internet of Things (IoT) in market research worldwide from 2014 to 2018. During the 2018 survey, 15 percent of respondents stated they used Internet of Things when doing research.

Share of organizations using Internet of Things (IoT) in market research worldwide from 2014 to 2018

Share of respondents
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Source

Release date

January 2019

Region

Worldwide

Survey time period

August 2014 to November 2018

Number of respondents

1,260 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

October 2017 sample size: 1,533 respondents
November 2016 sample size: 1,637 respondents
October 2015 sample size: 1,585 respondents
August 2014 sample size: 2,030 respondents

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Statistics on "Market research"

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