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Distribution of online luxury consumers in China as of 2018, by gender
Share of online luxury consumers in China 2018, by gender
This statistic shows the results of a survey about the online luxury consumption in China as of 2018. During the survey period, around 71 percent of respondents in China who purchased luxury items online were female.
Distribution of online luxury consumers in China as of 2018, by gender
Share of respondents
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Sources

Release date

November 2018

Region

China

Survey time period

2018

Number of respondents

2,620 luxury consumers

Special properties

among luxury shoppers on Tencent platforms in the past 12 months

Supplementary notes

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of around 1.8 million Chinese luxury consumers.

Share of online luxury consumers in China 2018, by gender
This statistic shows the results of a survey about the online luxury consumption in China as of 2018. During the survey period, around 71 percent of respondents in China who purchased luxury items online were female.
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