This statistic shows the results of a survey about the research online, purchase offline (ROPO) trend in different city tiers among luxury consumers in China as of 2018. During the survey period, around 64 percent of respondents in top four cities and tier 1 cities in China said they did their luxury goods' research online, but shopped in offline stores.
Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier
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Statistics
BCG, & Tencent. (November 10, 2018). Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG, und Tencent. "Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier." Chart. November 10, 2018. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG, Tencent. (2018). Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG, and Tencent. "Research Online and Purchase Offline (Ropo) Trend among Luxury Consumers in China as of 2018, by City Tier." Statista, Statista Inc., 10 Nov 2018, https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG & Tencent, Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier Statista, https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/ (last visited April 20, 2024)
Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier [Graph], BCG, & Tencent, November 10, 2018. [Online]. Available: https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/