Brazill: destination online search growth rate 2018, by soap opera
Roraima - location on which the soap opera was based - grew by 525 percent. The also Brazilian production 'Segundo Sol' was estimated to generate a 112 percent increase of online searches regarding the Bahian capital, Salvador.
The statistic shows the online search growth rate of travel destinations related to soap operas in Brazil as of 2018. It was found that, as a result of the Brazilian telenovela 'Império' being broadcasted in 2014, tourism online searches involving