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Colombia: main mobile providers based on social media management 2018
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Colombia: main mobile providers based on social media management 2018
Leading mobile service providers according to the management of their social media presence in Colombia as of September 2018, by SMA* score
by Stéphanie Chevalier,
last edited
Mar 14, 2019
This statistic presents the leading mobile service providers in Colombia according to the management of their social media presence as of September 2018, ranked by SMA score. As of this point in time, Movistar Colombia ranked first in social network management, with a score of 59 percent.
Leading mobile service providers according to the management of their social media presence in Colombia as of September 2018, by SMA* score
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by Stéphanie Chevalier,
last edited
Mar 14, 2019
This statistic presents the leading mobile service providers in Colombia according to the management of their social media presence as of September 2018, ranked by SMA score. As of this point in time, Movistar Colombia ranked first in social network management, with a score of 59 percent.
- Show sources information
- Show publisher information
- Release date
- September 2018
- Region
- Colombia
- Survey time period
- September 2018
- Special properties
- includes only B2C companies with high activity in social networks
- Supplementary notes
-
* Social Media Audit (SMA) is an indicator that allows an integral evaluation of the use of social networks and blogs as a communication and marketing channel for brands. To calculate the unique SMA value, all variables are weighted based on their importance for B2C companies.
Data is based on Facebook, Instagram, Twitter, Blogs and other social networks, customer service and sales in social networks, variety of content, influence and participation.
The source does not provide the date of survey. The date provided is the publication date.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- Colombia
- Survey time period
- September 2018
- Special properties
- includes only B2C companies with high activity in social networks
- Supplementary notes
-
* Social Media Audit (SMA) is an indicator that allows an integral evaluation of the use of social networks and blogs as a communication and marketing channel for brands. To calculate the unique SMA value, all variables are weighted based on their importance for B2C companies.
Data is based on Facebook, Instagram, Twitter, Blogs and other social networks, customer service and sales in social networks, variety of content, influence and participation.
The source does not provide the date of survey. The date provided is the publication date.
Figures have been rounded.
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Statistics on "Social media advertising in the Netherlands"
- Market overview
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- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)Social media active daily user penetration Netherlands 2016-2019, by social network
- Millennial social media usage in the Netherlands in 2019, by platformMost popular social media platforms amongst Millennials in the Netherlands 2019
- Which social media platforms do you use?*Leading social media platforms based on penetration in the Netherlands 2016-2018
- Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age groupHours per day on social media in the Netherlands 2017, by age group
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2018Companies with a website to order, book or reserve in the Netherlands 2012-2018
- Share of company websites with the possibility to order, book or reserve in the Netherlands in 2018, by branchCompany websites with order or booking possibility the Netherlands 2018, by branch
- Share of individuals who shop online in the Netherlands from 2012 to 2018Share of individuals who shop online in the Netherlands 2012-2018
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- Total number of monthly active Instagram users in Belgium, Luxembourg and the Netherlands as of January 2018 (in millions)Monthly active Instagram users in Benelux region 2018, by country
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age groupInstagram penetration rate in the Netherlands 2015-2018, by age group
- Total number of users of WhatsApp in the Netherlands from 2016 to 2019 (in millions)Number of WhatsApp users in the Netherlands 2016-2019
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age groupWhatsApp penetration rate in the Netherlands 2016-2018, by age group
- Total number of Twitter users in the Netherlands from 2013 to 2019 (in millions)Number of Twitter users in the Netherlands 2013-2019
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age groupTwitter penetration rate in the Netherlands 2017-2018, by age group
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)Number of Facebook users in the Netherlands 2013-2019
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age groupFacebook penetration rate in the Netherlands 2016-2018, by age group
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- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2012-2019
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- Through which digital communication channel do you prefer to receive service messages?*Preferred channels for service messages in the Netherlands 2019, by channel
- Which digital communication platform is the first you use after waking up? Communication platform usage after waking up in the Netherlands 2019, by platform
- Which (job) websites and/or social media would you use to search for a new job?*Most frequently used online channels to find job vacancies in the Netherlands 2018
- How often do you follow the news via social media?*Frequency of social media news consumption among Millennials in the Netherlands 2018
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- Share of online influencers' daily active use of social media platforms in the Netherlands 2016, by social media platformRanking of social media by influencer penetration in the Netherlands 2016
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- Most-followed Twitch streamers in the Netherlands as of November 2019Most popular Twitch streamers in the Netherlands 2019
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The most important statistics
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- Percentage change on previous year of the total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018*Change in programmatic ad impressions sold in the Netherlands 2013-2018
- Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros)*Average price of programmatic ad impressions sold in the Netherlands 2013-2018
- Percentage change on previous year of the average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018*Average price change of programmatic ad impressions sold in the Netherlands 2013-2018
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