Italy: purchasing preferences for organic products 2017

This statistic illustrates the results of a survey on Italian consumers' preferences concerning organic products as of 2017. According to the survey results, fruit and vegetables were the most popular type of organic food consumed by Italians, purchased by three in four respondents. Organic eggs, pasta and bread were also frequently purchased products.

What type of organic products do you purchase the most?

Share of respondents
Fruit and vegetables75.2%
Eggs56.2%
Grains, pasta, bread44.1%
Legumes35.5%
Oil33.5%
Milk and dairy27.9%
Fish and meat25.4%
Meat substitutes14.1%
Baby food9.1%
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Source

Release date

November 2018

Region

Italy

Survey time period

October 2017

Number of respondents

6,524 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Che tipologie di prodotti biologici acquista maggiormente?"
Multiple answers were possible.

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Statistics on "Organic and free-from foods in Italy"

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