The statistic shows the results of a survey conducted in 2018 about the product categories for which consumers are willing to pay premium prices in Vietnam. During the period examined, 46 percent of the respondents stated that they are willing to buy premium cosmetic products, followed by 44 percent of the respondents who claimed that they are willing to pay premium prices for clothing.
Product categories for which consumers are willing to pay premium prices in Vietnam in 2018
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Nielsen. (March 20, 2019). Product categories for which consumers are willing to pay premium prices in Vietnam in 2018 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/987844/vietnam-premium-goods-consumption-willingness/
Nielsen. "Product categories for which consumers are willing to pay premium prices in Vietnam in 2018." Chart. March 20, 2019. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/987844/vietnam-premium-goods-consumption-willingness/
Nielsen. (2019). Product categories for which consumers are willing to pay premium prices in Vietnam in 2018. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/987844/vietnam-premium-goods-consumption-willingness/
Nielsen. "Product Categories for Which Consumers Are Willing to Pay Premium Prices in Vietnam in 2018." Statista, Statista Inc., 20 Mar 2019, https://www.statista.com/statistics/987844/vietnam-premium-goods-consumption-willingness/
Nielsen, Product categories for which consumers are willing to pay premium prices in Vietnam in 2018 Statista, https://www.statista.com/statistics/987844/vietnam-premium-goods-consumption-willingness/ (last visited March 28, 2024)
Product categories for which consumers are willing to pay premium prices in Vietnam in 2018 [Graph], Nielsen, March 20, 2019. [Online]. Available: https://www.statista.com/statistics/987844/vietnam-premium-goods-consumption-willingness/