Reasons buyers purchase skin fairness products in Australia 2019

Breakdown of reasons why consumers buy products to increase skin fairness in Australia as of March 2019

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Release date

March 2019

Region

Australia

Survey time period

March 17, 2019

Number of respondents

1,071 respondents

Method of interview

Online survey

Supplementary notes

Respondents were asked: why do you buy fairness products?

Numbers have been rounded.

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