Poland: Facebook vs. YouTube engagement rate 2018 I

This statistic shows the result of a survey which compares Facebook and YouTube engagement rate in Poland in 2018. According to the analysis, YouTube had more than doubled the level of online user activity compared to Facebook, calculated as the sum of all interactions (likes/dislikes + comments + sharing) divided by the number of views.

Average interaction rate of Facebook and YouTube in Poland in 2018

Characteristic	Engagement rate per 1,000 fans
YouTube	25.1%
Facebook	11.4%

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Release date

May 2018

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Region

Poland

Survey time period

2018*

Supplementary notes

* The analysis was based on 400 posts: 100 Facebook and YouTube posts, 100 Facebook video posts and 100 YouTube videos published in 2018 by 10 selected Influencers (randomly selected among youtubers associated in the LifeTube network, who publish posts in the "Community" tab on YouTube and actively run a Facebook fan page). The posts on Facebook responded with posts from the YouTube's "Community" tab. Video posts corresponded to published videos.

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