Share of population using Instagram in Russia 2018, by region

This statistic shows the geographical spread of the photo-publishing social network Instagram's active users in selected regions of Russia in 2018. The figures display the total share of the Russian population that actively used the service. Only 16.20 percent of the population regularly posted Instagram pictures in 2018. The highest share of the population that actively used the service was in Moscow with 36.50 percent. In comparison, in Moscow Oblast region surrounding the capital, only 21.19 percent posted on the network.

Share of population using Instagram in selected regions of Russia in 2018*

Share of population
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Release date

October 2018



Survey time period

October 2018

Number of respondents

23,739,639 respondents

Special properties

active Instagram users

Supplementary notes

* Only the users that posted at least one public post per month were counted. The share of population was obtained by dividing the amount of active users in the district by the overall number of people living in the district.
** The source did not explain the methodology of region selection. The study was conducted including the data on Crimea and Sevastopol.

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