Grocery shopping in specialty stores Germany 2023

This graph shows the results of a survey in Germany on the purchase of groceries in specialty stores (e.g. bakeries, butchers, greengrocers) from 2019 to 2023. In 2023, there were around 49.9 million people in the German-speaking population aged 14 and over who said that the groceries for their household were purchased in specialty stores.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany whose household groceries are purchased from specialty stores (bakeries, butchers, greengrocers etc.) from 2019 to 2023 (in millions)

Characteristic	Number of people in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
The survey is based on the German-speaking population aged 14 years and older in private households with main residence in the Federal Republic of Germany.

Information on the sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people

Further information on the methodology can be found here.

The question for the survey was worded in the following manner: "Where are the groceries for your household purchased, from which of these stores here? (Circling all relevant options!)"

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