Quarterly index of digital ad requests in the Netherlands 2014-2018

This statistic shows the quarterly index of digital ad requests in the Netherlands from the second quarter of 2014 to the fourth quarter of 2018. According to data provided by Smaato, ad requests, in the Netherlands , an online marketing term indicating how often advertisements appeared on a website, peaked in the fourth quarter of 2017, when the index was at 4,643.

Quarterly index of digital ad requests in the Netherlands from 2nd quarter 2014 to 4th quarter 2018

Index of digital ad requests (Q1 2014 = 100)
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Source

In cooperation with
Smaato
Release date

April 2019

Region

Netherlands

Survey time period

January 1, 2014 to December 31, 2018

Special properties

Smaato network

Supplementary notes

Index value Q1 2014 equals 100. Quarter 1, 2014 is the base quarter used to calculate the index value.

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Statistics on "Advertising in the Netherlands"

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