Average AQS score among influencers on Instagram worldwide 2018, by profile size

Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers

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Release date

February 2019

Region

Worldwide

Survey time period

December 2018

Supplementary notes

AQS: audience quality score is a metric developed by HypeAuditor to better understand the overall quality of an Instagram account.
The AQS metric is ranked between 1 to 100. Scores with 100 are most likely to have a high-quality audience and those with 0 are most likely to have a low-quality audience.
AQS is based on eight metrics that are broken down into four categories:
1: Engagement rate
2: Growth
3: Active audience type
4: Comments authenticity

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