Products recommended to purchase online by e-shoppers in Denmark 2018

This statistic shows different types of goods that e-shoppers in Denmark would or would not recommend to purchase online in 2018. The category which came first on the list was personal care, cosmetics, medicine and nutritions, recommended by 58 percent of respondents. The category which was least recommended by 34 percent of respondents was goods different from the listed ones and financial products.

Which products would you recommend to shop online?

DetractorsPassivesPromoters
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Source

Release date

December 2018

Region

Denmark

Survey time period

November 2018

Number of respondents

1,231 respondents

Age group

18 years and older

Special properties

e-consumers

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Hvor sandsynligt er det, at du ville anbefale denne nettbutikk til familie, venner eller kollegaer?"

Percentage points exceeding 100 percent are probably due to rounding.

Missing percentage points to 100 percent are probably due to rounding.

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