Researching products before online purchase in Denmark 2015-2018

This statistic shows how online shoppers in Denmark research products before purchasing online from 2015 to 2018. The results show that Danish consumers research primarily online, according to 88 percent of respondents in 2018. The least common research method is in physical stores, according to three percent of respondents in 2018.

Share of people researching products before online purchase in Denmark from 2015 to 2018

Research primarilly online before purchasingResearch both online and in storeResearch primarilly in store
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Source

Release date

February 2019

Region

Denmark

Survey time period

2015 to 2018

Number of respondents

14,544 respondents

Age group

18 years and older

Special properties

consumers

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Hvordan var forløbet vedrørende dit seneste køb på internettet?"

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on "E-commerce in Denmark"

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