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Perception of targeted advertising according to adults in the United States as of May 2019
Adult views on targeted advertising in the U.S. 2019
This statistic shows the perception of targeted advertising according to adults in the United States as of May 2019. The survey results show, that 27 percent of respondents were of the opinion that targeted advertisements were a convenient way for them to see products they were interested in, but a further 51 percent thought this kind of advertising was an inappropriate use of personal data.
Perception of targeted advertising according to adults in the United States as of May 2019
Share of respondents
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Source

Release date

May 2019

Region

United States

Survey time period

May 1, 2019

Number of respondents

3,132 respondents

Age group

18 years and older

Supplementary notes

Question: Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)?

Adult views on targeted advertising in the U.S. 2019
This statistic shows the perception of targeted advertising according to adults in the United States as of May 2019. The survey results show, that 27 percent of respondents were of the opinion that targeted advertisements were a convenient way for them to see products they were interested in, but a further 51 percent thought this kind of advertising was an inappropriate use of personal data.
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