The statistic displays the results of a survey concerning the shift in marketing budgets between Google and Bing in the Netherlands in 2018. The survey results show that in 2018, the majority of agencies and advertisers surveyed made no change, while of those who did change their search engine spending tended to do so in favor of Bing. Just over 25 percent of survey respondents indicated that their marketing budget shifted towards Bing, while roughly 15 percent increased their budget for Google in the same year.
Shift in marketing budgets between Google and Bing in the Netherlands in 2018
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Deloitte, & DDMA, & IAB (U.S.). (October 18, 2018). Shift in marketing budgets between Google and Bing in the Netherlands in 2018 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/994372/shift-in-marketing-budgets-between-google-and-bing-in-the-netherlands/
Deloitte, und DDMA, und IAB (U.S.). "Shift in marketing budgets between Google and Bing in the Netherlands in 2018." Chart. October 18, 2018. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/994372/shift-in-marketing-budgets-between-google-and-bing-in-the-netherlands/
Deloitte, DDMA, IAB (U.S.). (2018). Shift in marketing budgets between Google and Bing in the Netherlands in 2018. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/994372/shift-in-marketing-budgets-between-google-and-bing-in-the-netherlands/
Deloitte, and DDMA, and IAB (U.S.). "Shift in Marketing Budgets between Google and Bing in The Netherlands in 2018." Statista, Statista Inc., 18 Oct 2018, https://www.statista.com/statistics/994372/shift-in-marketing-budgets-between-google-and-bing-in-the-netherlands/
Deloitte & DDMA & IAB (U.S.), Shift in marketing budgets between Google and Bing in the Netherlands in 2018 Statista, https://www.statista.com/statistics/994372/shift-in-marketing-budgets-between-google-and-bing-in-the-netherlands/ (last visited April 25, 2024)
Shift in marketing budgets between Google and Bing in the Netherlands in 2018 [Graph], Deloitte, & DDMA, & IAB (U.S.), October 18, 2018. [Online]. Available: https://www.statista.com/statistics/994372/shift-in-marketing-budgets-between-google-and-bing-in-the-netherlands/