Application usage during commercial breaks in Poland 2018, by app type

This statistic shows the share of Internet users who use applications during TV commercial broadcasts in Poland. As of April 2018, 33 percent of consumers viewed social media applications and over one fifth of them played smartphone games. The source also adds that during advertising breaks, 8 percent of consumers used communication applications including traditional telephone calls.

Share of internet users who use applications during commercial breaks in Poland as of April 2018, by type

Share of respondents
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Source

Release date

June 2018

Region

Poland

Survey time period

April 2018

Special properties

Internet users and top 4 Polish TV channels*

Supplementary notes

* The survey covered the four most important TV channels on the market: Polsat, TVN, TVP1 and TVP2

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Statistics on "Advertising in Poland"

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