In 2021, Alibaba's average customer acquisition costs amounted to around 477 yuan, whereas the short video platform Kuaishou spent an average of 73 yuan on the acquisition of each new customer. Compared to traditional e-commerce platforms, social commerce and live commerce platforms had much lower average customer acquisition costs.
Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Pinduoduo
Benchmarks
6
- Premium Statistic World: most valuable retail brands 2023
- Basic Statistic Leading large cap e-commerce companies worldwide 2023, by market cap
- Premium Statistic Global e-commerce market share of leading e-retailers 2022
- Premium Statistic Leading Chinese internet companies on the Fortune China 500 ranking 2023
- Premium Statistic Youngest brands among the 500 most valuable Chinese companies 2023
- Premium Statistic Most valuable e-commerce companies in China 2022
Key financials
6
- Premium Statistic Pinduoduo's annual revenue 2016-2022
- Premium Statistic Pinduoduo's annual revenue 2017-2022, by segment
- Premium Statistic Retail e-commerce sales of Pinduoduo in China 2019-2023
- Premium Statistic Pinduoduo's annual gross profit 2016-2022
- Premium Statistic Pinduoduo's total assets 2016-2022
- Premium Statistic Pinduoduo's number of employees 2016-2022
Pinduoduo users
4
- Premium Statistic MAUs of mobile shopping app Pinduoduo in China 2021-2023
- Premium Statistic Penetration rate of mobile shopping app Pinduoduo in China 2021-2023
- Premium Statistic Breakdown of major online retailer users in China 2022, by age
- Premium Statistic Share of Pinduoduo users in China 2022, by gender
Temu
5
- Premium Statistic Monthly gross merchandise volume of Temu 2022-2023
- Premium Statistic Monthly global downloads of Temu shopping app 2022-2024
- Premium Statistic Countries with highest download share of Temu shopping app 2024
- Premium Statistic Breakdown of Temu users 2023, by gender
- Premium Statistic Breakdown of Temu users 2023, by age
Further related statistics
13
- Number of active shoppers on Singles' Day in China 2017-2018, by e-commerce platform
- Mexico: most visited e-retailers 2018
- EV/EBITDA of leading large cap e-commerce companies worldwide 2021-2023
- Ranking of Chinese global e-commerce brands according to BrandZ 2023
- Most popular platforms online for beauty and wellness shopping in Hong Kong 2018
- Use of e-commerce platforms for overseas purchases in China 2018, by type
- Magazine Luiza: EBITDA 2016-2022
- MercadoLibre quarterly revenue in Brazil 2018-2022
- Leading e-commerce and shopping websites in Spain 2023, by visit share
- Colombia: leading online electronic stores 2020, by share of visits
- Product recommendations on homepages of e-commerce sites in the Nordics 2021
- Top electronic component e-commerce platforms in China 2013, by GMV
- Expectations of online reviews with its product after purchase in India 2019
Further Content: You might find this interesting as well
Statistics
- Number of active shoppers on Singles' Day in China 2017-2018, by e-commerce platform
- Mexico: most visited e-retailers 2018
- EV/EBITDA of leading large cap e-commerce companies worldwide 2021-2023
- Ranking of Chinese global e-commerce brands according to BrandZ 2023
- Most popular platforms online for beauty and wellness shopping in Hong Kong 2018
- Use of e-commerce platforms for overseas purchases in China 2018, by type
- Magazine Luiza: EBITDA 2016-2022
- MercadoLibre quarterly revenue in Brazil 2018-2022
- Leading e-commerce and shopping websites in Spain 2023, by visit share
- Colombia: leading online electronic stores 2020, by share of visits
- Product recommendations on homepages of e-commerce sites in the Nordics 2021
- Top electronic component e-commerce platforms in China 2013, by GMV
- Expectations of online reviews with its product after purchase in India 2019
199IT. (April 14, 2022). Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. "Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan)." Chart. April 14, 2022. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. (2022). Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan). Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. "Average Customer Acquisition Costs in China from Financial Year 2016 to 2021, by E-commerce Platform (in Yuan)." Statista, Statista Inc., 14 Apr 2022, https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT, Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) Statista, https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/ (last visited March 29, 2024)
Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) [Graph], 199IT, April 14, 2022. [Online]. Available: https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/