This statistic displays leading coupon searching activities which Millennial parents carry out before grocery shopping in the United States in 2018. Some 74 percent of Millennial survey respondents who are parents stated that they looked at online store circulars or ads for specific retailers where they plan to shop.
Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018*
* Original survey question: "When preparing for a grocery shopping trip, how often do you do the following?"
Statistic displays respondents who answered with always or very often.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statistics on "Millennials in the U.S.: Grocery shopping behavior"
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Valassis. (March 20, 2019). Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018* [Graph]. In Statista. Retrieved January 19, 2020, from https://cdn1.statista.com/statistics/996613/grocery-shopping-activities-preparation-how-often-us-millennial-parents/
Valassis. "Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018*." Chart. March 20, 2019. Statista. Accessed January 19, 2020. https://cdn1.statista.com/statistics/996613/grocery-shopping-activities-preparation-how-often-us-millennial-parents/
Valassis. (2019). Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018*. Statista. Statista Inc.. Accessed: January 19, 2020. https://cdn1.statista.com/statistics/996613/grocery-shopping-activities-preparation-how-often-us-millennial-parents/
Valassis. "Millennial Parent Coupon Searching Activities When Preparing for a Grocery Shopping Trip in The United States in 2018*." Statista, Statista Inc., 20 Mar 2019, https://cdn1.statista.com/statistics/996613/grocery-shopping-activities-preparation-how-often-us-millennial-parents/
Valassis, Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018* Statista, https://cdn1.statista.com/statistics/996613/grocery-shopping-activities-preparation-how-often-us-millennial-parents/ (last visited January 19, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
