Brand awareness by category in the U.S. 2023

Brand awareness by category in the U.S. as of December 2023

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Number of respondents

60,267 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

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Statistics on " Consumer behavior in the United States "

Other statistics that may interest you Consumer behavior in the United States

Overview

7

Shopping behavior

7

Spending behavior

6

Online shopping

5

Grocery shopping

5

Shopping during events

8

Attitudes towards sustainability

8

Impact of inflation

5

Further related statistics

17
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