K-drama popularity worldwide 2022

Popularity of South Korean dramas worldwide as of December 2022

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Release date

March 2023

Region

Worldwide, South Korea

Survey time period

November 11 to December 9, 2022

Number of respondents

25,000 respondents worldwide*

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.

Original question: "How popular do you think Korean dramas are in your country at the moment?"

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