Digital coupons and deals in the United States

Statistics report on the digital coupon and deals market in the United States

Digital coupons and deals in the United States

This report presents insights and statistics on the digital coupon and daily deal industry in the United States. It provides an overview of the digital rebates industry and contains statistics on how consumers discover and use digital coupons and deals. The report also features chapters on user demographics and on mobile coupon apps, as well as a spotlight chapter on the well-known discount platform, Groupon.

Table of contents

Overview

5
  • Premium Statistic Leading coupon aggregators by regular use in the U.S. 2023
  • Premium Statistic Leading coupons and rebates websites in the U.S. 2023, based on visit share
  • Premium Statistic Change in number of digital coupons in the U.S. 2018-2022
  • Premium Forecast Sources of inspiration for new products in the U.S. 2023
  • Premium Forecast Sources of information about products in the U.S. 2023

Use and discovery

6
  • Premium Statistic Purchase habits when seeking out coupon codes in the U.S. 2023
  • Premium Statistic Actions taken in order to receive coupons for online shopping in the U.S. 2023
  • Premium Statistic Share of shoppers using mobile apps for digital coupons in the U.S. 2023, by category
  • Premium Statistic Impact of inflation on online purchases in the U.S. 2023, by generation
  • Premium Statistic Impact of digital coupon codes on online deal performance in the U.S. 2023
  • Premium Statistic Social media followers of coupon and rebate sites U.S. 2019-2022

Users

8
  • Premium Statistic Share of shoppers using physical and online coupons in the U.S. 2023
  • Premium Statistic Share of online coupon users in the U.S. 2022, by age group
  • Premium Statistic Share of mobile app coupon users in the U.S. 2022, by age group
  • Premium Statistic Share of digital vs. paper coupon usage in the United States 2023
  • Premium Statistic Share of digital vs. paper coupon usage in the United States 2023, by generation
  • Premium Statistic Digital vs. paper coupon usage in the United States 2023, by employment status
  • Premium Statistic Digital vs. paper coupon usage in the United States 2023, by marital status
  • Premium Statistic Digital vs. paper coupon usage in the United States 2023, by parental status

Mobile usage

6
  • Premium Statistic Leading discount and offer apps in the U.S. 2022, by downloads
  • Premium Statistic Upside app: monthly downloads in the U.S. 2017-2023
  • Premium Statistic Fetch app: monthly downloads in the U.S. 2017-2023
  • Premium Statistic Rakuten deals app: monthly downloads in the U.S. 2017-2023
  • Premium Statistic Countries with most Groupon app downloads 2022
  • Premium Statistic Ibotta app: monthly downloads in the U.S. 2017-2023

Spotlight: Groupon

4
  • Premium Statistic Groupon: annual revenue in North America 2009-2022
  • Premium Statistic Groupon: quarterly revenue 2009-2023
  • Basic Statistic Groupon: quarterly net income/loss 2015-2023
  • Premium Statistic Number of Groupon active customers 2009-2023

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