Private label market in the U.S.

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Statista dossier on the private label market in the U.S.

This dossier provides statistical information about the private label market in the United States. It has been broken down into the following categories: market overview, private label retail, and consumer behavior.

Table of contents

  • 1. Market overview
    • Store brands' value share of global retail in 2015 and 2016

    • Store brands' value share of global retail in 2016, by region

    • Total retail sales in the United States from 1992 to 2017

    • Total U.S. retail sales 2012-2022

    • Dollar sales growth of branded and private label CPG markets U.S. 2019

    • Volume sales growth of branded and private label CPG markets U.S. 2019

    • Total store brand dollar sales in the U.S. 2013 to 2018

    • Total store brand dollar sales in the U.S. 2016-2018, by channel

  • 2. Private label retail in the U.S.
    • Private label dollar share in the U.S. in 2013 and 2018

    • Private label volume market share in the U.S. in 2013 and 2018

    • Market share of private label brands in U.S. online and offline retail 2019

    • Private label retail sales share in the U.S. 2019, by channel

    • Store brands share of U.S. CPG sales in 2018, by selected retailer

    • Mass retail: sales of national and store brands in the U.S. in 2013 and 2018

    • Private label dollar share U.S. 2016/2019, by price tier

    • Dollar share of private label sales in the U.S. 2018, by category

  • 3. Consumer behavior
    • U.S. consumers that purchase store brands as of 2019

    • U.S. consumer attitudes to store brands as of 2019

    • Private label consumer share in the United States in 2018, by generation

    • U.S. consumers' store brand product purchase behavior as of 2019, by generation

    • U.S. consumers' store brand product purchase behavior as of 2019, by income

    • Consumer trends for purchasing private label brand products in U.S. 2019

    • U.S. shoppers deal-seeking behavior 2019, by income

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