Holiday season e-commerce in the United States

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Statista dossier about holiday season e-commerce in the United States

This dossier presents insights and statistics on the e-commerce market in the United States during the holiday season in November and December. The paper provides an overview of the sales volume and paper contains statistics on consumer demographics and behavior as well as information on the most relevant companies and trends.

Table of contents

  • 1. Overview
    • U.S. holiday season retail e-commerce revenue 2014-2019

    • U.S. holiday season e-commerce sales growth 2013-2019

    • Holiday e-commerce share of total U.S. retail sales 2015-2019

    • U.S. holiday season retail e-commerce sales 2018, by online shopping day

    • U.S. Cyber Five online retail revenue 2018, by device

    • Share of U.S. holiday season e-commerce spending 2018, by device

    • U.S. holiday shopping AOV 2018

    • U.S. holiday season e-commerce conversion rate 2018, by device

  • 2. Online retail
    • Amazon: quarterly net revenue 2007-2019

    • Amazon's Q4 income including seasonal sales 2009-2018

    • U.S. Amazon holiday season workforce 2012-2018

    • Projected share of online holiday spending in the United States 2017

    • Projected share of online holiday spending in the United States 2017, by gender

    • Projected share of online holiday spending in the United States 2017, by age group

  • 3. Consumer behavior
    • U.S. holiday shopping begin according to digital shoppers 2018

    • Likelihood of U.S. online shopping on Cyber Monday 2017

    • Likelihood of U.S. online shopping on Cyber Monday 2017, by age group

    • U.S. convergence of online and offline holiday shopping 2017

    • U.S. convergence of online and offline holiday shopping 2017, by age group

    • Projected website usage for U.S. online holiday gift shopping 2018

    • U.S. usage of social media while holiday shopping 2011-2019

    • North American shoppers holiday shopping social media inspiration as of January 2018

    • Reasons U.S. consumers did not shop on Thanksgiving weekend 2017

  • 4. Mobile usage
    • Holiday shopping connected device usage in the United States 2017

    • Holiday shopping connected device usage in the United States 2017, by age group

    • Projected mobile holiday shopping volume according to U.S. shoppers 2016

    • Leading U.S. smartphone holiday shopping features 2017

    • Leading U.S. smartphone holiday shopping features 2017, by age group

    • U.S. smartphone holiday shopping expectations 2015

    • Digital holiday shopping channels in the United States 2013-2014

    • Most effective way to target U.S. mobile customers during the holidays 2016

    • U.S. smartphone holiday shopping usage 2019

    • U.S. tablet holiday shopping usage 2019

    • Leading smartphone holiday gift shopping categories in the U.S. 2017

    • Leading smartphone holiday gift shopping categories in the U.S. 2017, by age group

    • U.S. holiday shopper use of connected devices to shop digitally 2018

  • 5. Black Friday
    • Preferred Black Friday shopping channels in key markets 2018

    • Projected share of online Black Friday spending in the United States 2017

    • Projected share of online Black Friday spending in the United States 2017, by age

    • Projected share of online Black Friday spending in the United States 2017, by gender

    • Share of U.S. consumers shopping online on Black Friday 2017, by gender

    • Share of U.S. consumers shopping online on Black Friday 2017, by urbanity

    • Share of U.S. consumers shopping online on Black Friday 2017, by household size

    • Share of U.S. consumers shopping online on Black Friday 2017, by presence of children

  • 6. Cyber Monday
    • Cyber Monday: U.S. online spending 2014-2018

    • Likelihood of U.S. online shopping on Cyber Monday 2017

    • Likelihood of U.S. online shopping on Cyber Monday 2017, by age group

    • Likelihood of U.S. online shopping on Cyber Monday 2017, by gender

    • Likelihood of U.S. online shopping on Cyber Monday 2017, by urbanity

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