Advertising worldwide

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Statista dossier on advertising worldwide

This dossier has been compiled to provide statistical information about the global advertising market.

Table of contents

  • 1. Overview
    • Global advertising spending 2010-2019

    • Growth of advertising spending worldwide 2000-2022

    • Distribution of global advertising spending 2022, by medium

    • Advertising spending in the world's largest ad markets 2019

    • Advertising spending in the world's largest ad markets 2022

    • Global ad markets with highest major media spend growth 2022 vs. 2019

    • Ad spend growth 2016-2018, by country

    • WARC Creative: most creative advertising markets 2018

    • Expected increase in marketing budgets according to CMOs worldwide 2019, by country

  • 2. Regional advertising
    • Advertising spending APAC 2010-2022

    • Advertising spending APAC 2018, by type

    • Latin America: advertising spending 2010-2021

    • Latin America: advertising spending 2018-2021, by medium

    • Advertising spending in Western Europe 2017-2022, by medium

    • Advertising spending in Central and Eastern Europe 2017-2021, by type

    • MENA advertising spending 2000-2022

  • 3. Traditional media
    • Global magazine ad expenditure 2010-2020

    • Global newspaper advertising expenditure 2000-2021

    • Global television advertising revenue 2018-2022

    • TV advertising spending worldwide from 2000-2021, by region

    • Global radio advertising expenditure 2000-2021

    • Global OOH ad expenditure 2000-2021

  • 4. Digital & mobile
    • Digital advertising spending worldwide 2018-2023

    • Global internet advertising spending 2007-2022, by type

    • Digital ad spend growth 2016-2020, by format

    • Digital Market Outlook: digital advertising revenue in selected countries 2018

    • Mobile advertising spending worldwide 2007-2022

    • Global in-app ad spend share in H2 2018, by vertical

    • Share of mobile ad requests worldwide Q1 2017 - Q4 2018, by format

    • Global DOOH ad spend 2017-2027

    • Digital ad fraud losses worldwide 2018-2022

  • 5. Agencies
    • WARC Creative: most creative agency networks in 2018

    • Leading PR agencies worldwide 2018

    • Leading digital agency networks worldwide 2017

    • Revenue of the Publicis Groupe 2008-2018

    • Interpublic Group's revenue 2006-2018

    • Omnicom Group's revenue 2006-2018

    • WPP: annual revenue 2006-2018

    • Number of acquisitions carried out by major ad holdings 2016-2018

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