Online video in the United States

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Statista dossier about the online video market in the United States

This dossier presents insights and statistics on online video usage, highlighting online video consumption in the United States. The paper gives information on the most popular online video content properties, online video's role in advertising and marketing as well as the most relevant companies and access methods.

Table of contents

  • 1. Audiences
    • Share of internet users who watch online videos 2018, by country

    • Daily online video usage in selected countries 2018

    • Digital video viewers in the United States 2018-2022

    • Digital video penetration in the United States 2013-2021

    • YouTube viewers in the United States 2018-2022

  • 2. Platform benchmarks
    • Most popular video streaming and download services in the U.S. Q2 2017-Q4 2018

    • U.S. teens: video content consumption 2015-2019, by platform

    • U.S. user reach of leading video platforms 2018

    • Leading U.S. video properties 2019, by unique viewers

    • Most popular U.S. YouTube partner channels 2019, ranked by viewers

    • Most viewed YouTube videos of all time 2019

    • Leading Facebook video publishers worldwide 2019, by views

    • U.S. social media activities 2019, by platform

  • 3. User engagement
    • Time spent watching video content in the U.S. Q1 2019, by screen

    • U.S. online video consumption change 2018

    • Video services considered essential by consumers in North America 2018

    • Devices used to watch online video in the U.S. 2018

    • U.S. weekly online video access 2018, by age group

    • YouTube usage penetration in the United States 2019, by gender

    • YouTube usage penetration in the United States 2019, by age group

    • Share of adults who have a YouTube Live TV subscription in the U.S. 2019

    • Share of adults who have a YouTube Live TV subscription in the U.S. 2019, by age

    • Weekly YouTube music usage among U.S. population 2014-2019

    • U.S. parents letting under-11 children watch YouTube 2018

    • Importance of YouTube activities according to U.S. users 2018

    • Frequency of encountering false or dangerous YouTube videos in the U.S. 2018

    • Frequency of U.S. adults watching vloggers on social media 2018

    • Frequency of U.S. adults watching vloggers on social media 2018, by age group

  • 4. Mobile video
    • Leading mobile app categories in the United States 2019, by reach

    • Most popular entertainment apps in the U.S. 2019, by audience

    • Most popular entertainment apps in the U.S. 2019, by reach

    • Leading iPhone entertainment apps in the U.S. 2019, by downloads

    • Leading iPhone entertainment apps in the U.S. 2019, by revenue

    • U.S. mobile viewer frustrations when streaming mobile video 2018

  • 5. Advertising and marketing
    • Share of U.S. ad spend 2018, by medium

    • Digital video advertising spending in the U.S. 2017-2021

    • Digital video ad views in the U.S. 2016-2019, by content length

    • Digital video ad views in the U.S. 2014-2019, by device

    • YouTube: most popular brand channels 2019, by total number of video views

    • U.S. agencies and marketers average digital & mobile video ad spend 2019, by industry

    • U.S. agencies and marketers digital and mobile video ad spend 2017-2019

    • Most influential digital channels on purchasing decisions in the U.S. 2018

  • 6. Video on demand
    • Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type

    • Viewer numbers for selected OTT services in the U.S. 2019

    • Leading video subscription services in the U.S. 2018, by number of subscribers

    • Number of Netflix paid streaming subscribers in the U.S. 2011-2019

    • Number of titles available on Netflix in the U.S. 2018

    • Number of titles available on Netflix in the U.S. 2018, by type

    • Number of Amazon Video subscribers in the U.S. 2017-2024

    • Most in-demand digital original shows in the U.S. 2019

    • Most in-demand video streaming services in the U.S. 2019, by share of demand

    • Knowledge of the upcoming Disney+ platform in the U.S. 2019

    • Knowledge of the upcoming HBO Max platform in the U.S. 2019

    • Top disadvantages of SVOD services in 2019

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