Digital advertising in the U.S.

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Statista dossier on digital advertising in the U.S.

This dossier has been compiled to provide statistical information about digital advertising in the United States.

Table of contents

  • 1. Global overview
    • Digital ad spend worldwide 2015-2017

    • Global internet advertising spending 2007-2021, by type

    • Digital ad spend growth 2016-2020, by format

    • Digital Market Outlook: digital advertising revenue in selected countries 2018

    • Consumer trust in different types of advertising worldwide 2007-2015

  • 2. U.S. overview
    • Internet ad spend in the U.S. 2016-2021

    • Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device

    • Online/digital advertising spending in the U.S. 2019, by medium

    • Media ad spend vs. time spent in the U.S. in 2018

    • Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2019

    • Distribution of U.S. digital ad spend 2019, by industry

    • Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format

    • Growth of digital advertising revenue in the U.S. 2019-2020, by format

    • U.S. podcast advertising revenue 2015 - 2021

    • Revenue of digital advertising agencies in the U.S. 2014-2019

    • Largest internet display advertisers in the U.S. 2018

  • 3. Ad selling & sellers
    • Digital display ad revenue in the U.S. 2016-2019, by company

    • Digital advertising revenue of leading online companies 2012-2018

    • Online advertising revenue in the U.S. from 2004 to 2018, by pricing model

    • U.S. average AARPU of media companies and publishers 2016-2020

    • Global Google digital advertising revenues 2014-2018

    • Facebook: worldwide quarterly revenue 2010-2019, by segment

    • Distribution of Twitter's annual revenues 2010-2018, by segment

    • U.S. Amazon advertising revenue 2017-2021

    • Pinterest ad revenue in the U.S. 2016-2020

  • 4. Effectiveness
    • Digital vs. offline marketing campaigns importance worldwide 2018, by business type

    • Most effective digital marketing techniques 2018

    • Ad spend ROI in the U.S. 2018, by medium

    • Influence of offensive online content on image of brands advertised nearby 2017

    • Influence of relevant advertising on consumer brand perception in the U.S. 2018

    • Influence of advertising perception on ad blocking usage in the U.S. 2018

    • U.S. consumers who purchased products after seeing an internet ad in 2017

    • Display ad in-target rates in the U.S. in Q2 2017, by device & vertical

    • Share of mobile display ads leading to industry landing pages in the U.S. 2017

  • 5. Customer perceptions
    • Consumer attitudes towards selected advertising types in the U.S. 2017

    • Internet user attitudes to online ads in the U.S. 2018

    • Opinions on online advertising relevance in the U.S. 2018, by age group

    • Leading types of ads seen as well targeted by U.S. consumers in 2017

    • Leading types of ads seen as entertaining by U.S. consumers in 2017

    • Ad blocking reasons in the U.S. in 2017

    • Influence of advertising perception on ad blocking usage in the U.S. 2018

    • Attitudes towards ads among TV and OTT viewers in the U.S. 2018

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